Affordtex is a company based in Madrid that distributes lace from Cairo to all of Spain. The lace is then bought by companies, such as Etam, who use it in lingerie, souvenirs and funerals.
I designed the brand identity of Affordtex with the idea of eventually creating an online presence as well. The logo is light and delicate, directly referencing to the lace being sold. The organic design gives the brand a fresh and recognisable look.