Green Business Fund
2016-2019 carbontrust.com/gbf
The Green Business Fund was a three year project operated by the Carbon Trust that supported small to medium sized organisations (SMEs) in England, Scotland and Wales, providing opportunities to improve energy efficiency and reduce energy costs.
I designed the branding and marketing collateral that was used throughout the entire project as well as promotional ads for social media that were A/B tested.
Impact
In order to reach as many organisations as possible, we launched a series of Facebook ads that were A/B tested.
Since its launch in 2016, the Green Business Fund supported hundreds of small businesses to identify and implement energy saving opportunities. When receiving an energy saving opportunities assessment, small companies identified an average potential saving of £8,230 on their energy spend through cost-effective measures.
